Litigation Communications
Protect Your Reputation. Influence the Narrative.
In high-stakes civil and criminal litigation, public perception is as critical as legal arguments. Digital Strategy Ltd. defends your interests in the court of public opinion—navigating the complex world of media, social platforms, and digital commentary with strategy and precision, whether you are on offense or defense.
Proactive, Strategic Litigation Support
Why it matters: Plaintiffs and adversaries frequently exploit the media to apply pressure and sway opinion. Delays or silence can leave your organization vulnerable to damaging narrative gaps and misinformation.
Our approach:
- We work seamlessly alongside your legal counsel from day one to develop a tailored communications gameplan.
- We anticipate every phase of the legal process—aligning statements, planning major announcements, and preparing your team for every public inflection point.
- AI-driven media monitoring and sentiment analysis tools allow us to spot narrative shifts and viral developments in real time, ensuring you never fall behind the story.
Explain, Engage, and Prevail
Complex cases need clear messaging. Our team translates legal complexity into authentic, persuasive narratives for key stakeholders—customers, partners, investors, employees, and the public. We create Q&A documents, pre-approved statements, and even build litigation-specific microsites to anchor your story and correct misinformation.
Media coverage and correction:
- We engage directly with journalists, providing essential context and building constructive relationships that encourage accurate, fair coverage.
- Where errors occur, we issue corrections and clarify your position, ensuring every development is communicated on your terms.
Third-party and expert amplification:
When the stakes are highest, we enlist respected industry voices, expert witnesses, and influencers to help reinforce your key messages.
Stakeholder Trust and Post-Litigation Recovery
After a legal challenge, restoring trust is vital. We help you:
- Address client, partner, and investor concerns
- Highlight corrective and ethical actions when useful
- Rebuild your standing with transparent, positive communications
Essential Tools and Real-Time Response
We harness leading-edge technologies to maximize your litigation communications:
- AI Media & Sentiment Monitoring: Our tools spot narrative threats and opportunities instantly.
- Crisis Response Workflows: Tight integration of communications and legal calendars ensures no critical event goes unaddressed.
- Microsites & Digital Hubs: Rapidly deployable, litigation-focused websites clarify your position and provide a trusted source for updates.
- Content Deployment: Short and long form content, media pitches for coverage, videos, op-eds, and other content tools are deployed to fully tell an accurate story.
- Social Media Command Centers: Continuous response to misinformation and trending issues mitigates viral damage.
In litigation, every communication is an opportunity to win hearts, minds, and trust… and disenfranchise your opposition. Let us help you control the narrative and safeguard your reputation—every step of the way.
Case Study*: Hayley Paige Prevails in Litigation, Sends Her Adversary into Restructuring
Hayley Paige is one of the world’s best known wedding dress designers, and a frequent past guest on “Say Yes to the Dress.” When she was unable to reach a new agreement with the couture house that marketed her designs, they sued, temporarily depriving her of her livelihood, her primary social media, and even the use of her own name.