In 2010, I was called in to help solve a boycott of The Tonight Show by Conan O’Brien fans, after he was removed from the show and it was handed back to Jay Leno.
We used a series of digital strategies to increase The Tonight Show’s social media footprint, resolve affiliate complaints, and create new connections between Jay Leno and his audience.
The “I’m with Coco” protests are a case study in how we find creative and authentic answers to difficult communications problems.
