Situation
Our technology client was the target of a short seller misinformation campaign to denigrate the effectiveness of their solution to important public issues. The effect of this campaign was influencing customers, regulators and other key stakeholders, as well as the company’s valuation.
Solution
Our solution rolled out quickly, and included:
- A “Key Fact” statement about the real source of misinformation
- A tactical “facts” website, deployed in days, to provide accurate information. This site was optimized to show up in google and AI searches that use the negative keywords propagated by the opposition
- An op-ed campaign, based on testimonials from customers and material from senior management
- Advisory messaging on litigation against the short sellers behind the campaign
- Listening post measurement of traditional and online media along with sentiment tracking
- Rapid response and correction of negative media stories
Outcome
The organization has weathered the crisis, and is successful today, with a publicly traded security currently averaging a 300% increase from its level at the time we were retained.
*Certain details are withheld or changed to protect the confidentiality of our clients, without altering the key steps or outcome significantly. Outcomes are highly specific to individual circumstances.
